Crunch Time By Pat Curry

Bruised by the downturn, builders turn to the fundamentals of the construction game. … “For builders, the current market conditions are no game and the stakes are nothing less than survival. You can’t afford to drop the ball because there just aren’t that many opportunities right now to put points on the board. That’s why it’s critical to master the fundamentals of the business: hiring and hanging on to good employees, holding a customer’s hand through the sales process, controlling your jobsite, and building customer satisfaction through warranty service. These are the basics that builders keep saying they have to get back to. They’re critical processes that have to be practiced…”

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Source: BUILDER Magazine
Publication date: August 1, 2007
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